Unilever

Unilever is one of the biggest consumer-goods companies in the world. That sounds great, but also challenging on how they have to arrange things.

Unilever worked on a solution to solve a problem for retailers in the UK. Their answer was an asset store. So they could easily find the right assets for their online activities. Unilever has many assets available for retailers, but they are hard to find as they are available on multiple platforms. So they want to merge them all in one.

I did the user interface for this project in collaboration with the user experience design team I have worked with. We did several user testings at Tesco and Sainsbury’s to analyze the usability as many different people from the various stores had to use it. The base is a straightforward and easy interface, with many clear icons and metadata.