Establishing a new Dutch shaving brand

Shaversclub is a Dutch subscription-based razor service. For this company, I designed the corporate identity back in 2013. I also did the website and the current ad campaigns.

The style is based on the good old days. During these days, big companies launch razors with uncountable blades. Non-sense. Back in the old days, they used only one. Okay, we admit that was not very safe for inexperienced users. That’s why the razors from Shaversclub are great. Just like how razors used to be. Safe, comfortable and for a reasonable price.

A key element of the logo is the bearded man. It represents happy gentlemen inspired on a couple of hundred analyzes of faces from people from the 20th century. The logo is quite detailed to represents the service as well. Customize your subscription based on your needs.